Selling the Costa del Sol
July 15, 2009 - Posted in Articles, Marketing
One of the reasons I have written little on this blog during the last few days is that we have spent some time helping a Belgian TV company who area making a programme about the property market on the Costa del Sol
Normally I shy away from anything to do with the media but in this case the producers wanted to make a factual show to give viewers an idea as to what the changes in prices would allow them to buy for their money and also wanted to show some positive images of the Costa del Sol’s beaches, marinas and golf etc. Fortunately they did not want me or any of my staff to appear on the programme so as far I was concerned we were happy to help.
We supplied a number of properties for them to film and our Vendors were, for the most part, more than helpful and happy to co-operate. The filming was far more long winded and harder work than I had anticipated and I have to confess that I now have a great deal more respect for these people what goes into the making of a few minutes of T.V.
What really surprised me was how uncooperative various businesses were and how difficult it was to get them to help. There were golf courses who wouldn’t allow the crew to film on or near the golf course, restaurants and beach bars that didn’t want to know etc. To me the most incredible was the marina at Puerto Banús where they were not allowed to film anything because it was private.  The security guard there even escorted the cameraman out of the marina to ensure that he did not get any footage.  In contrast you had businesses like the Ocean Club who having seen the camera out on the beach came out to see if they could be of any help. They couldn’t have been more helpful even found the crew a boat so that they could film the coastline from the sea.
I am not sure whether this attitude to film crews is because people do not understand the value of publicity or whether they have become jaundiced to the media because of all the bad publicity which has been generated by unbalanced reporting and tv making. Whichever is the case I now have a much greater appreciation of how hard these people have to work to get a few minutes of T.V.
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Until next time
Michael
One Response to “Selling the Costa del Sol”
Over the years I have been very careful about working with these TV reports. Hopefully, what you said and showed might be what is eventually broadcast. Let’s hope so
By Steve Hall on Jul 16, 2009