Summer 2009 and the the Costa del Sol car hire companies seem to have been caught out by the demand for car hire!
Despite all the gloomy predictions from my friends who write the newspapers it would seem that more people than anticipated are deciding to take a holiday on the Costa del Sol! Unfortunately the car hire companies seem to have based their fleets on the predicted volumes and we now have the ludicrous solutions that tourists coming to the coast are unable to find cars available for hire. Even worse when there are cars available the prices seem to around treble the rate that would have been charged in previous years.
I have some friends coming over later today who (stupidly) forgot to book their car hire and were amazed to find that they were being quoted in the region of 750 Euros for a basic car for 11 days. They eventually found something for around 500 Euros but this is nearly 2.5 times as much as they have paid in previous years. Seems crazy to me when the car makers have fields of unsold cars and we are all doing everything we can to encourage tourism to the area.
I think it is another reminder that in these difficult times that we cannot afford to go into total hibernation. There is business out there and we need to be prepared and ready to provide the services when they are demanded. One would hope that with this experience people will book earlier next year although my big concern is that, next year, the tourists will go elsewhere on the basis that the Costa del Sol has become too expensive.
Until next time
Michael
2 Comments »